Five reasons your café should host rotating local art this season

Foot traffic is one thing. Lingering customers, returning regulars, and Instagram-worthy walls are another. We talked to four café owners across Zürich about what changed after they joined Vetrina.

1. Regulars notice the new pieces. The same customers who walk past the menu every morning suddenly stop, scan, and read.

2. The art shifts the room's mood. A monochrome painting feels different from a chaotic abstract — your space gets a new identity every few weeks without redecorating.

3. Local artists bring their own audience. Each opening is a soft event: friends and collectors come in, order coffee, and tell their followers.

4. The QR codes mean discovery without pressure. Anyone can find the artist online, follow them, even buy. No salesperson required.

5. It costs you nothing. The wall is yours; the art is curated by us; the artist installs and removes. You just say yes.